Ethical Challenges Faced By Mcdonald s - 1338 Words

Ethical challenges faced by McDonald’s Introduction Globalization and industrialization has influenced international business and ethics to consider a different approach to culture. There are certain perspectives to culture which demand change in the organizational and managerial functions. International companies today formulate separate business plans to strategically overcome cultural and ethical challenges in host countries. Globalization has internationally integrated the world with respect to products, ideas and different aspects of culture. The word culture regulates international businesses as it performs non identically in host countries and the home countries. Ethical challenges faced by a multinational company in a host country often juxtaposed with challenges faced by the company in home countries to see a strong contrast. The external factors and resources that affect the business are different across the globe. The first McDonald’s restaurant was run by brothers Dick and Mac McDonald in San Bernardino, California. There are now 36,258 McDonald’s restaurants in 119 countries, of which 29,544 are franchised serving over 69 million customers every day. Ray Kroc who was an American Businessman and philanthropist who joined McDonald’s and made it into the most successful fast food operations in the world. â€Å"Kroc ... believed fervently in the ethic of mass production† (E, Schlosser, 2004). It is a multinational corporation which has changed its organizationalShow MoreRelatedReconciling Ethics in the Global Market1025 Words   |  5 Pagesperson’s life, as he or she acquires personal beliefs of right and wrong, (Walker, 2001). Ethics are standards of conduct that indicate how individuals ought to behave when faced with difficult situations. These standards are based primarily on values and principles about what is right or wrong. Secondary factors can also a ffect ethical behavior, and these include differences in the systems of laws in different countries, organizational culture, and professional cultures and codes of ethic (Pitta). BusinessRead MoreAnalysis and Description of McDonalds’ Dollar Menu1656 Words   |  7 PagesThe content of this document begin by introducing McDonalds’ and also explains the company’s dollar menu. The document also contains a description of my selected product; ‘the dollar menu’ in terms of the four utilities of customer value, mainly possession, time, place and form. The document also identifies the product’s target market in the US as well as in China, the competition of the product category in both home and foreign markets, it contains an explanation of how I would apply the segmentationRead MoreMcdonald s And The Marketing Process1706 Words   |  7 Pagesexplain the reason for McDonald s penetrating the Indian market and the how the opportunity became available. 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