Ethical Challenges Faced By Mcdonald s - 1338 Words

Ethical challenges faced by McDonald’s Introduction Globalization and industrialization has influenced international business and ethics to consider a different approach to culture. There are certain perspectives to culture which demand change in the organizational and managerial functions. International companies today formulate separate business plans to strategically overcome cultural and ethical challenges in host countries. Globalization has internationally integrated the world with respect to products, ideas and different aspects of culture. The word culture regulates international businesses as it performs non identically in host countries and the home countries. Ethical challenges faced by a multinational company in a host country often juxtaposed with challenges faced by the company in home countries to see a strong contrast. The external factors and resources that affect the business are different across the globe. The first McDonald’s restaurant was run by brothers Dick and Mac McDonald in San Bernardino, California. There are now 36,258 McDonald’s restaurants in 119 countries, of which 29,544 are franchised serving over 69 million customers every day. Ray Kroc who was an American Businessman and philanthropist who joined McDonald’s and made it into the most successful fast food operations in the world. â€Å"Kroc ... believed fervently in the ethic of mass production† (E, Schlosser, 2004). It is a multinational corporation which has changed its organizationalShow MoreRelatedReconciling Ethics in the Global Market1025 Words   |  5 Pagesperson’s life, as he or she acquires personal beliefs of right and wrong, (Walker, 2001). Ethics are standards of conduct that indicate how individuals ought to behave when faced with difficult situations. These standards are based primarily on values and principles about what is right or wrong. Secondary factors can also a ffect ethical behavior, and these include differences in the systems of laws in different countries, organizational culture, and professional cultures and codes of ethic (Pitta). BusinessRead MoreAnalysis and Description of McDonalds’ Dollar Menu1656 Words   |  7 PagesThe content of this document begin by introducing McDonalds’ and also explains the company’s dollar menu. The document also contains a description of my selected product; ‘the dollar menu’ in terms of the four utilities of customer value, mainly possession, time, place and form. The document also identifies the product’s target market in the US as well as in China, the competition of the product category in both home and foreign markets, it contains an explanation of how I would apply the segmentationRead MoreMcdonald s And The Marketing Process1706 Words   |  7 Pagesexplain the reason for McDonald s penetrating the Indian market and the how the opportunity became available. The strategy and rationalised steps undertaken to achieve the best possible outcome based on location, menu, competition, pricing, developing a supply chain, etc, and how the strategy has grown and changed over a period of time. Also covering how this strategy has provided a growing income whilst also resulting in various complications and challenges. The challenges consisting of economicRead MoreUnit 1 Individual Project Mkt640 – a Managerial Approach to Marketing1444 Words   |  6 PagesKimberly Bell American Intercontinental University Unit 1 Individual Project MKT640 – A Managerial Approach to Marketing November 11, 2012 Abstract This paper reflects challenges brought on by starting up a new product, the effectiveness and efficiency of technology when marketing, and the battle of legal and ethical complication. Given are examples of different situation of each topic to demonstrate how each take place when starting a new product or service. The Marketing Scenario Introduction Read MoreEthical Issue in Mcdonald1976 Words   |  8 PagesToys with Happy meal The Ethical Dilemma of McDonald’s McDonald’s currently faces a crisis, as parents, who objected to the free toys offered with the McDonald’s Happy Meal, sued the company. San Francisco passed a law banning free toys with food. In this paper, I will address how a corporation responds to a law, which challenges the organization’s current policies. I will also assess McDonald’s ethical dilemma of the balancing corporate concerns and community concerns, and I will argue theyRead MoreEthics : An Ethically Transformed Organizations3398 Words   |  14 Pages(James 4:17 English Standard Version). Ethical business procedures include guaranteeing that the main legality is in place. Also, the company observes moral standards in its relationships with the people in its business community, which includes the most important people in their business, who are the customers. This report will discuss ethics in business, ethically transformed organizations; organizations preparation to make ethical deci sions, ethical danger signs, and organizations that doesRead MoreCase Study : Mcdonald s Company4951 Words   |  20 PagesName: Instructor: Course: Date: McDonald case study Introduction McDonalds was first incorporated in the year 1955 in USA with a single restaurant. Currently, McDonald has transformed to be the biggest and the fastest growing in the industry of fast food services (Employee handbook, 18). The corporation sales are now at a staggering $30 billion an year contributed by the 21,000 stores that are located across 101 different nations around the world. The success of the corporation has been as a resultRead MoreMarketing in the Global Economy1844 Words   |  8 Pagesimperative that marketers stay up to date and ready to tackle and challenges. Companies are battling neck to neck in order to make sure the products they offer are available and in the consumers mind. Not only do they have to be concerned about the local target audience. Now the reach is worldwide and the target audience can be a eclectic mix of races and cultures that demand the same product in many different ways. So the challenge faced by marketers is how to satisfy that audience. Looking a variousRead MoreMarketing Plan For A New Product / Service3939 Words   |  16 Pagesfor the new product / service 10 c) Application of the marketing mix elements to support the new product / service 11 Task 4 (LO4) 14 Examine the ethical issues that can affect the marketing activities of MacDonald’s and discuss how these can impact upon consumer behaviours. Propose recommendations that MacDonald’s can adopt in order to improve its ethical practices. 14 Conclusion 16 References 17 Introduction The case is about success and downfall of McDonald’s. It starts by how it become aRead MoreEthical Issues Of Mcdonald s A Public Company1272 Words   |  6 PagesETHICAL ISSUES Corporate Governance McDonald’s is a public limited company, meaning that ownership of the company is open for sale to the public. This may cause problems within the company in the instance that McDonald’s wanted to propose a change in their company. This means that the request would have to go through all the stakeholders in the company first. And since McDonald’s is a public company, it would be mean even more of a hassle trying to get all the stakeholders to agree to a new

Essay on The Debate over Raising the Minimum Wage

The federal minimum wage was raised to $7.25 an hour by Congress in 2009, something that has been carried out only a handful of times since the establishment of the wage in the Fair Labor Standards Act in 1938. Even with this modest rise in income, the minimum wage today does not provide for a decent standard of living. It has failed to keep pace with the wage growth of an average American worker. The minimum wage was intended provide a minimum standard of living; to aid in alleviating poverty and reward one for their work, however, in today’s economy, it fails to live up to these modest goal. Despite the fact that many adults and their families included depend on these wages to make ends meet there exists stiff opposition to any†¦show more content†¦It would appear that the bottom line is more important than the safety and well being of those who help them achieve profitability. This scenario is not mere fantasy but a reality for many in the early ninetieth century, the beginning of the Industrial Revolution. Oftentimes, industries and businesses rebuffed any government involvement in their daily activities. They regularly exerted their power, fighting for autonomy in regulating their own practices, and more times than not, were successful. Employees had no bargaining power and were regularly exploited, forced to take any job they could in order to survive (Levin-Waldman, 2009). It was not until the passage of the Fair Labor Standards Act (FLSA) in 1938, a landmark piece of legislation, that they were afforded any bargaining power at all. This act, in Roosevelt’s words, was designed to put ‘a floor below wages and a ceiling over hours’ (Shierholz, 2009) by establishing a federal minimum wage; twenty five cents at that time. Not much by today’s standards but for workers then, it was actually more than most were being paid. Th e federal minimum wage provided certain protections in the labor market by guaranteeing one could not receive any wage less than that. Additionally, it established a regular work week at forty hours, provided requirements for overtime pay, and prohibited most child labor. For the first time, theShow MoreRelatedEffects of Increasing Minimum Wage Essay988 Words   |  4 Pagesidea of having a federal minimum wage is a good one. The idea is to protect low and unskilled workers from discrimination and allow all workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10 per hour. President Barack Obama made this proposal during his annual State of the Union Address on January 28, and following this there were many hot debates about it. The debates focused not only on the advantagesRead MoreEffects of Increasing Minimum Wage794 Words   |  3 Pagesa federal minimum wage is a good one. The idea is to protect low and unskilled workers and allow workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10. President Barack Obama made this proposal during his annual State of the Union Address, and after this there were many hot debates about it. The debates focused not only on the pro side and the con side of increasing the minimum wage, but alsoRead MoreThe Debate Over Minimum Wage940 Words   |  4 Pages The debate on raising the minimum wage has been discussed in detail in Congress for the past eighteen months. But as of late, writer William Finnegan suggests, it is â€Å"among the many urgent issues that it [Congress] certainly won’t address.† Though this issue is important, Congress seems to be putting off making any real decision in regards to raising the minimum wage. The bill to raise minimum wage from $7.25 per hour to $10.10 and hour over a two year period had been thrown around for monthsRead MoreMinimum Wage Should Be Legal1435 Words   |  6 PagesMinimum wage is currently a very heavily debated topic. Many are in favor of raising the current national minimum wage of $7.25 to a more livable wage; suggestions for this increase are anywhere between $9-15 per hour. While the minimum wage has been raised several times throughout the years, it has not been kept proportional to raises in inflation which has led to a decrease in the amount of goods that people are able to buy with those wages, in turn making their economic lives more difficult. ThoseRead MoreMinimum Wage Argument Jack Page 2/26/13 One of the hot topics recently in this country is the600 Words   |  3 PagesMinimum Wage Argument Jack Page 2/26/13 One of the hot topics recently in this country is the question, and debate, of should minimum wage be raised? With both sides wildly arguing about raising the minimum wage being good or bad, and the truth behind whether it will do more good than harm to this country. The question still remains with should it be raised? For supporters of the wage being raised they are excited for what the White House’s Council of Economic Advisors stated. â€Å"White House’s CouncilRead MoreThe Minimum Wage Debate870 Words   |  4 PagesThe minimum wage debate has recently made a large comeback in United States politics. Contemporary studies show over 3.8 million Americans are paid at or below minimum wage (Dickinson 33). Many have looked skeptically back on past wage systems and have questioned wage’s relationship to current market inflation. In response to this inquiry, a large majority of the general population, relatively unrelated to their degree of income, support legislation to increase the minimum. However, the issue hasRead MoreThe Minimum Wage Debate ( Hassett Strain )973 Words   |  4 Pagesthink about minimum wage and what our belief on raising it is, most people think one of two things. People hold to the belief that a raise to the minimum wage good for the economy or it is ba d for the economy. The authors of â€Å"the minimum wage debate† (Hassett Strain, 2013) would attempt to have us look at the debate in another way. In their article they use a number of rhetorical techniques on us to try and have the reader examine why they are in favor of a raise in the minimum wage. Are we in favorRead MoreThe Minimum Wage Debacle1320 Words   |  6 PagesThe Minimum Wage Debacle â€Å"I could be easily replaced by someone tomorrow for less money.† What a dispiriting statement. I was told this from a coworker in October of last year. This coworker has worked for the same grocery store for over twenty years. His remark caused me to formulate many questions about the ethics of business. More specifically though is the question of how this can be a bigger problem than I had originally thought. I have worked many low end jobs, and have seen firstRead MoreThe Minimum Wage Should Not Be Raised1187 Words   |  5 Pagesis that paying a higher minimum wage would help lift people out of poverty by giving those with low paying jobs a higher income, however the evidence suggests otherwise. The 2016 race to the White House heating up, the minimum wage battle is at the forefront of every economic discussion. The rhetoric between candidates within and across party lines is intensifying. Many differing opinions are being heard. As the debate over whether or not to raise the federal minimum wage from $7.25/hour to $15/hourRead MoreBenefits Of Working For Minimum Wage907 Words   |  4 Pagestheir employe’s hourly wages based on a minimum wage. Today in America we have many hard workers who are working for minimum wage which consists of $7.25 per hour. There is some businesses that believe all employees should be paid at minimum wage while other businesses pay well over minimum wage. Skills, attitude, responsibility and work ethic all affect how employers base employees hourly wage. When looking at the economy the government should not increase mnimum wages, there are many factors

Original Writing The Assassination Free Essays

The Assassin lay in wait. She knew what she had to do, where to be, where to hide and at what time. She also knew who the victim was. We will write a custom essay sample on Original Writing: The Assassination or any similar topic only for you Order Now Now, all she needed to do was wait. She had perched herself in the neighbouring chimney. Her research had been done. The owners of the house were away on holiday. The house was hers. While she waited, the smell in the chimney was pungent. God what had they burnt in here? She could literally taste what had been burning. Pleasant thoughts were trying to take over the smell of the chimney. It was starting to work until her concentration was broken by the sound of a car pulling into a driveway. The target was sighted. No, wait. It was the victim’s son. He didn’t matter; as long as he kept out of the way he would not fall to the same fate as his father. She thought about how much was staked on her to leave no recognition, to the police, that there had ever been anyone there. She never did of course; she was a professional. Her finger found the trigger of the rifle and gripped tightly. The question was asked to herself as to why she was so worried as to killing her target. She had done it many a time and was the government’s first choice to do this assassination. A few cars passed on the dark, lonely road leading up to the driveway that was gloomy in the night sky. She sighed heavily, her sigh passed down the chimney and through the rest of the house. The silent wait continued†¦ The silence of the night was deafening. The force of the rain was extremely light but the Assassin was soaked right through to the bone. Somewhere in the distance a dog barked. Washington D. C’s weather was so lousy this time of year. The darkness was descending slowly, the house, from where the assassin was perched, was dark, lonely and frightening. Lightening flashed above the house. In the lightening, the assassin looked like a zombie. The wind became stronger as the night dragged slowly on. The lights that ran parallel with the street were all burning brightly except for one. The only one that wasn’t working was the seventh one along. It was the one right outside the house. The rain had ceased now. The tarmac glistened after the rain had stopped. The line of shrubbery reminded the killer of a war movie she had seen recently. ‘The Front Line’. That was the name of the film. Some teenagers passed by the house. They looked a bit drunk. The wind carried the dead leaves along the ground and through the air. The Assassin heard a noise approaching to her left†¦ She stubbed out her cigarette as the silver Mercedes(tm) turned off the road onto the muddy, rutted path leading to the house. The Assassin noted that the car had defective windscreen wipers; there were mud streaks on the side and a damaged bumper. As the car came to a stop outside the house, Her victim checked his watch; it was time for his favourite Radio Programme. So he sat inside of his car, turned on the radio and listened to it in comfort. The Assassin cursed herself. Why wasn’t he getting out of the car? She heard the music go on, so she lifted her rifle and looked through the scope. He was sitting with a bottle of Baileys, listening to the Radio. She waited a bit longer. Eventually, he got out. John, now drunk, looked at his badge on his suit. It said ‘John Kerry’. Even though it was not raining, John stupidly put up his umbrella†¦ The assassin grinned to herself. She was finally going to get her kill. John was staggering left and right, which meant her shot, would have to be even more accurate. But, luckily for her, he was about the length of 3 Double Decker buses away from the front door. She lifted the rifle’s scope to the man. She took aim, the trigger contracted into the gun. As if by pure luck, the man tripped and fell right at the last second, causing the bullet to narrowly miss its destination. She couldn’t believe it. Anger swelled up inside her. She punched the gun so hard that it went unnoticed that the silencer fell off to the ground below. Reloading her gun was quite hard while she was shaking. The sight was lifted again and the shot was fired. This time it hit him right in the heart. He went flying into a nearby wall. The force of the blow scattered all of his personal belongings out of his suit. The deed had been done. She wiped the sweat from her brow as she was clearing up. But as she was cleaning up her thoughts went back to the shot. Could the shot have been heard? The floor of the chimney was searched but she couldn’t find the silencer. Then her worst fears came true. Lights in the nearby house shot on. Then her thoughts were broken by the sound of a low groan coming from the driveway from across the way. John was crawling towards his mobile phone. Her items were dropped to the bottom of the chimney. She thrust her body off the roof, causing her to roll across the ground. A dagger was pulled from her belt and was driven towards her victim. Her foot connected with the bottom of his jaw and the mobile phone; causing only the mobile to scatter. He was grabbed by the neck of his suit by the Assassin and his throat slit. He died instantly. The Assassin stood up and walked towards the end of the driveway until she was stopped in her tracks by a mysterious figure at the doorway to Kerry’s house†¦ It was John’s son, William. He was wielding a machete. William was quick but not as quick as the assassin. The second he raised the blade to charge, the murderer turned and threw the dagger, with perfect accuracy and precision, straight into the thigh of the victim’s son. His eyes opened wide but, as she intended, he was stopped in his tracks. He tried his hardest to concentrate on the assassin. The pain was excruciating. He staggered forward, unaware that the assassin was starting to make a run for it and the neighbours watching. They stared in disbelief as he pulled the dagger out of his thigh and attempted to give chase but was no match for her speed. He thought she had gotten away until one of the neighbours, named Terry, offered him a lift in his car. Terry and William drove quietly along the dark road following the assassin. The assassin thought she had lost him but then she seen two bright lights coming towards her. Using her swiftness, she ran and blended in with the bushes leading to the park. The car pulled onto the kerb and the doors slowly opened. She put her hand on her handgun. Just in case. They got out of the car slowly and carefully proceeded through the park. Suddenly Terry disappeared into the bushes causing William to jump. He investigated the bush to find Terry. He found Terry with a sleeper dart hanging from his neck. William left him. He went into the shrubs at the side. He had a hunch. She looked back out of the shrubs only to find that he had disappeared. Her hand loosened slightly on the handgun. She felt a crack in the back of her head as she went flying forward into the clearing. As she got up William was upon her like a shot. As she fought wildly to get him off her hand found something to be hard and sharp. Unfortunately for her William found the same item and they held the item between them each trying to stab each other. She identified the item as her dagger. But her taking her eyes away from the struggle gave William the chance he needed to rip the dagger free from her grasp. As he brought the knife down into her chest as she found her gun, put to the back of his throat and pulled the trigger. William lay motionless. She felt a sharp pain in her chest – what could it be? She wondered, gasping or breathe. Slowly opening her jacket, the assassin felt shocked when she realised that the blood was hers. She was feeling light headed now and cold. Maybe she needed a sit down to rest her eyes. Yes, that is what she decided to do. It was mid afternoon the following day when the police found them – William still lay motionless and pale. The assassin looked peaceful – as if she were asleep. Why was it that she killed John Kerry? I guess we might never find out†¦ How to cite Original Writing: The Assassination, Papers

Of Mice And Men Essays (565 words) - English-language Films

Of Mice And Men Of Mice and Men Essay written by Joe A guy goes nuts if he aint got nobody. Don't matter no difference who the guy is, long's he's with you. I tell ya a guy gets too lonely an' he gets sick. A major theme in Steinbeck's novella Of Mice and Men is loneliness. The characters Crooks, Candy and Curley's wife each suffer from this although the severity of their seclusion varied. The old swapper, Candy was victimized by isolation as a result of two main factors, one being his disability and the other being his age. For example, throughout the book we find the farmhands out bucking the barley while Candy is left behind to sweep and clean the ranch. He lost his hand after getting it caught in a piece of machinery and as a result he is forced to stay behind. This being one of the major factors that leads to his loneliness. Furthermore, Candy's age adds to his feeling of uselessness. Because he thinks that he is old he puts himself in a state of mind that handicaps him more than his missing hand ever will. He looks down on himself as an old worthless man that's wasting away his last few years. Not only is it the way that others think of him but also the way he thinks of himself that forces him to find solitude. The most evident case of loneliness is Curley's wife. No matter how hard she tried she couldn't fit in. For example, when she tried numerous times to talk to George and Lenny she was either ignored or told to leave. Because of her reputation for being a flirt none of the farmhands wanted to talk to her. It was the threat of getting in trouble with Curley that caused many workers to avoid her. In addition, because of Curley's insecure feelings he neglected her and forced her to seek attention anyway she could, even it meant flirting. She was ignored by both the farmhands and her own husband and because of this she was being forced into loneliness, the one thing she fought so hard against. Crooks is a black man that experiences isolation in terms of racism. For example, he is forced to live alone in the barn. Because the setting of this book takes place during the 1930's discrimination sadly still existed. The farmhands feel that since he is black he isn't worthy of living with the rest of them. Furthermore, his separation from others causes his severe loneliness. He spends his nights reading and his days alone in the barn working on the horses. His distance from others eventually causes his downfall. We find discrimination being the major cause of this characters loneliness. He is treated as an outcast and underling and is forced to find friendship in the only thing he can, the books he reads. Loneliness is an inevitable fact of life that not even the strongest can avoid. Throughout the story Of Mice and Men we discover the many sources of solitude, primarily being discrimination and prejudice. Crooks, Candy, and Curley's wife all suffer from these facts which leads them to their loneliness. As for the consequences we find that the severity of each characters loneliness varied and that the eventual effects were directly related to the magnitude of their desolation. Bibliography My name is Joe. Acceptance Essays

Symbolic Logic essays

Symbolic Logic essays People use science and mathematics everyday when they make decisions through reasoning. This is known as logic. The definition of logic as in Websters dictionary is a science that deals with principles and criteria of validity of inference and demonstration, the science of the formal principles of reasoning. There are many forms of logic in vastly different subjects, but the logic that Im going to deal with in this writing assignment Is known as symbolic logic. In this writing project, I will define symbolic logic and give a brief insight on how Lewis Carroll used symbolic logic in his lifetime. Lewis Carroll was a very indecisive man, that seemed to change his area of study to focus on frequently. But as an inquisitive young man, Carroll was always interested in logic and logic puzzles. Lewis Carroll was born Charles Lutwidge Dodgson on January 27, 1832 and died on January 14, 1898. He took on the pseudonym, Lewis Carroll, as a name for his literary works. In the 66 years of his life, he has written more than 10 books, some of them were childrens stories and some of them were texts of math and logic, since he was, for 26 years, a mathematical lecturer at Oxford. ...

French Nasal Vowels for English Speakers

French Nasal Vowels for English Speakers When we speak of nasal vowels in French, we are referring to certain characteristically French vowel sounds that are produced by expelling air through the nose. All other French vowels sounds are pronounced mainly through the mouth, with no obstruction of the lips, tongue or throat. Nasal Vowels and Nasal Consonants Vowels followed by m or n, as in the words  un, on and an, are  nasal. Try to say them and youll see that air is expelled primarily through the nose, not the mouth. This doesnt hold  true, however, when the nasal consonants m or n are followed by another vowel. In this case, the vowel and consonant are both voiced. For example: un  Ã‚  Ã‚  nasalune  Ã‚  Ã‚  voiced There are also nasal vowels in English, but they are a bit different than French nasal vowels. In English, the nasal consonant (m or n) is pronounced and thus nasalizes the vowel that precedes it. In French, the vowel is nasal and the consonant is not pronounced. Compare the following: French  Ã‚  on  Ã‚  anEnglish  Ã‚  own  Ã‚  on French Vowels in General Overall, French vowels share a few characteristics:   Most French vowels are pronounced further forward in the mouth than their English counterparts.The tongue must remain tensed throughout the pronunciation of the vowel.French vowels do not form diphthongs, which is  a sound produced by the combination of two vowels in a single syllable, in which the sound begins as one vowel and moves toward another (as in  coin,  loud  and  side  ).  In English, vowels tend to be followed by a y sound (after a, e, i) or a w sound (after o, u). In French, this is not the case: The vowel sound remains constant; it does not change into a y or w sound. Thus, the French vowel has  a purer sound than the English vowel. In addition to nasal vowels, there are other categories of French vowels as well. Hard and Soft Vowels In French, a,  o, and  u  are known as hard vowels while e  and  i  are considered soft vowels, because of certain consonants (c,  g,  s) change pronunciation (hard or soft), in agreement with the vowel that follows them. If theyre followed by a soft vowel, these consonants become soft as well, as in manger and là ©ger. If theyre followed by a hard vowel, they, too, become hard, as in the name Guy. Vowels With Accent Marks Physical  accent  marks on letters, a required feature of French orthography,  can and often do change the pronunciation of vowels, as in the scores of French es with either accent  grave  (pronounced eh) or the acute accent  aigue (pronounced ay).

E-commerce Security Assignment Example | Topics and Well Written Essays - 1250 words

E-commerce Security - Assignment Example The product of GAP is majorly the GAP image. Apart from just selling accessories and clothes, GAP makes huge sales of their own image as well as a trendy upper class environment of shopping. The company has branched out to many other markets like GAP outlet and Baby GAP. The company deals in various clothes of which some are in the stage of maturity with other brand new lines in the stage of introduction. GAP can keep up with the stiff competition online as it continually rolls out varying products to its clients. GAP is influenced by many factors just like other online retail centers. These can be both external and internal factors. They are hence considered when marketing strategy is being created. Today, GAP is trading towards being a driven by brand marketing rather than by creative marketing. GAP as a company experiences various strengths, weaknesses, opportunities, and threats. The strengths of the company include: effective customer service; quality products; reliable services ; and branching out to the internet. On the other hand, its weaknesses include: the price point; competition from other available stores; and the stuffiness image of the company. GAP Company enjoys varying opportunities from the internet ranging from the stock market prices, and development of the new plan of marketing. However, the threats that are in store for GAP include: the industrial expansion; increasing competition; and high competition in internet shopping. The primary target of GAP is a Caucasian female ranging between 21 and 35 years of age. The male Caucasians of between 24 and 35 years and females lying between 15 to 20 years makes the secondary target market of the company. There are other targets in the online market but those two forms its major targets. The product of the GAP Company include: Baby GAP, GAP outlet, and SKU’s such as Old Navy and banana republic. The company is influenced by internal and external factors such as; competitive forces, economic fo rces, political forces, legal forces, regulatory forces, technological forces, and socio cultural forces (Holmes, 2011). Company history and background The first GAP store was opened by Doris and Donald Fisher on August 21, 1969 in San Francisco, Ocean Avenue. The merchandise of the store was composed of LPs and Levi’s. The Fishers raised about 63,000 US dollars in order to open the store. In about a year, the sales of GAP had grown to 2 million US dollars. A second GAP store was opened in 1970 in California, San Jose, with its headquarters established in Burlingame, California with mere four employees. The company grew rapidly. It had more than 25 stores by 1973 covering up to outskirts of California and entered the market of East Coast with a new online store in New Jersey, Voorhees. GAP began selling private label merchandise in 1974. Drexler Millard led GAP to its phenomenal growth in 1990s due to the transformation of the humble jeans discount emporium. In 2002, Drexler was ousted after an over expansion and slump sales. There was a strong rebound in GAP’